Existentialism and the Meaning of Life Essay Example for Free

Existentialism and the Meaning of Life Essay This paper will discuss the existentialist position and how different societal factors contribute to the creation of different meaning in a person’s life. It will study how value systems are formed and will borrow heavily from Jean Paul Sarte’s concept of â€Å"existence precedes essence.† It is important to note that the author will present the arguments and correlate it with the two films that were used in writing this paper. First, I will explain the meaning of life and how it is created. Next, there will be a brief discussion on how state apparatuses like religion and the government keeps aims to keep the meaning of people’s lives in certain restrictive areas. Then I will outline the different arguments of existentialist philosophers particularly that of Sarte and Albert Camus. â€Å"Man is nothing else but what he makes of himself† (Miller Jensen, 2006). People are all born out of the wonders of biological functions but as people leave the protective womb of their mothers, they will be exposed to different stimulants in the environments. And this will prompt them to learn things different from how other people learn it. Therefore, a man is a sponge who absorbs information in very unique ways. And the things that were absorbed create a man who has an equally unique reason for the meaning of his existence. The very question of life is what paved the way for the existential branch of philosophical studies. It is by way of nature that beings search for the meaning of life. But humans as we are, there will be different interpretations of the meaning of life. Each person is blessed with the unique ability to identify different reasons for his existence. And there are also different perspectives used to uncover the meaning of life. Thus, for this paper we will use Jean Paul Sarte’s theory of â€Å"essence precedes existence†. Backgrounder The ultimate goal in finding the meaning of one’s life is to â€Å"make a rational sense out of life† (Stewart Blocker, 1987). Self actualization is one of the things specified in the hierarchy of needs. And in order to know the personality of one’s self, it is fundamental to make sense of life in itself. Unlike the perspective of the absurdists—people who focus on the â€Å"meaninglessness of life and the vacuity of human existence† (Stewart Blocker, 1987)—existentialists seek meaning in the rather meaningless world in order to affirm the significance of their existence.

IMC Plan for JK Tyre Industry

IMC Plan for JK Tyre Industry Tyre Industry in India Introduction: Tyre (or tyre in British English) is a ring-shaped covering that fits around a wheel to protect it and enable better vehicle performance by providing a flexible cushion that absorbs shock while keeping the wheel in close contact with the ground. The word itself is derived from the word attire, referring to the dressing of the wheel. The fundamental materials of modern tires are rubber and fabric along with other compound chemicals. Their constructive make-up consists of the tread and the body. The tread provides traction while the body ensures support. Before rubber was invented, the first versions of tires were simply bands of metal that fit around wooden wheels in order to prevent wear and tear. The most recent and popular type of tire is pneumatic, pertaining to a fitted rubber based ring that is used as an inflatable cushion and generally filled with compressed air. Pneumatic tires are used on many types of vehicles, such as bicycles, motorcycles, cars, trucks, earthmovers, and aircraft. Technology generation in the Indian tyre industry has witnessed a fair amount of expertise and versatility to absorb, adapt and modify international technology to suit Indian conditions. This is reflected in the swift technology progression from cotton (reinforcement) carcass to high-performance radial tyres in a span of four decades. Globalization has led to the linking of the economies of all the nations and therefore major Indian players in the tyre industry are pursuing global strategies to enhance their competitiveness in world markets. The present section broadly undertakes an overview of the Indian tyre industry through an examination of its growth trends with respect to production, exports and acquisition of technological capabilities. TYRE INDUSTRY SCENARIO Indian Tyre Industry can be globally competitive on a level playing field Robust growth in the economic activity in various sectors of the economy as well as in the Surface Trans- port sector and renewed thrust in the infrastructural spends continued to be growth drivers for the Tyre Industry. The reduction in excise duty from 24% to 16% was a welcome move, The completion of Golden Quadri- lateral and North- South and East-West corridor projects will further boost the Automobile sector. This augurs well for the Indian tyre industry. While the demand continues to be buoyant, rising input costs in general and petro-based raw materials in particular is a matter of concern. During the year, the Tyre Industry faced pressure on margins on account of imbalances in the cost increases and tyre prices. There are significant deficiencies in the infrastructure and its cost thereof vis-a-vis the global one thus putting the Indian Industry in a disadvantageous position. While the reduction in the import tariffs is a step in right direction, it needs to be calibrated with the development of infrastructure in the country. Key Features: there are 40 listed companies in the tyre sector in India. Major players are MRF, JK Tyres, and Apollo Tyres CEAT, which account for 63 per cent of the organized tyre market. The other key players include Modi Rubber, Kesoram Industries and Goodyear India, with 11 per cent, 7 per cent and 6 per cent share respectively. Dunlop, Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres and Balkrishna Tyres are some of the other significant players in the industry. While the tyre industry is largely dominated by the organized sector, the unorganized sector is predominant with respect to bicycle tyres. The industry is a major consumer of the domestic rubber market. Natural rubber constitutes 80% while synthetic rubber constitutes only 20% of the material content in Indian tyres. Interestingly, world-wide, the proportion of natural to synthetic rubber in tyres is 30:70 The sector is raw-material intensive, with raw material accounting for 70% of the total costs of production Total production s in tonnage: 11.35 lakh MT total production of tyres in all categories: 811 lakh (2007-08) Current level of radialization includes 95% for all passenger car tyres, 12% for light commercial vehicles and 3% for heavy vehicles (truck and bus) Restrictions were placed on import of used /retreaded tyres since April 2006 Import of new tyres tubes is freely allowed, except for radial tyres in the truck/bus segment which has been placed in the restricted list since November 2008 Total value of tyre exports form India is approximately Rs 3000 crore (2007-08) The major factors affecting the demand for tyres include the level of industrial activity, availability and cost of credit, transportation volumes and network of roads, execution of vehicle loading rules, radialization, retreading and exports. The tyre technology upgradation is an extremely difficult process, particularly in the Indian scenario, due to several factors. First, since tyre technology encompasses various disciplines such as polymer, chemical, steel etc. compromises have to be made in the upgradation of technology because of a) the conflict and complimentarity inherent in these disciplines, b) the usage pattern of the tyres and c) the cost factor. Further, a tyres performance could be affected due to factors such as the weather, loading pattern etc. Despite these bottlenecks technology upgradation in Indian tyre industry during the last few decades has been significant. This has been possible to some extent due to government approvals of collaborations with MNCs in this sector. The emphasis given by Indian tyre companies to applied research, the setting up of well-equipped in house RD centres by large tyre companies, manned by experts and experienced professionals have also helped in technology upgradation. Ind ian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. Automation: The production system in the Indian tyre industry has been traditionally very labour intensive. The automation of manufacturing processes has increased gradually, which has slashed the size of the workforce to a considerable degree and has effected a change in its composition. The degree of automation has been greater in the area of radial technology, while cross ply technology is still labour intensive. The firms have been resorting to automation in order to tackle problems related to labour unionization and indiscipline in the sector. The rationale provided by the firms for the increasing drive towards automation of the manufacturing facilities has been that high quality and uniformity of the final product usually cannot be guaranteed with a labour intensive process. (Iyer Upadhyay 2008). New Policy Initiatives The tyre industry in India has had to grapple with raw material price volatility, rupee appreciation and cheap Chinese imports. In this connection, some of the recent initiatives by the government to facilitate the growth of the sector include: No WTO bound rates for Tyres and Tubes No restrictions on the import of all raw materials required for tyre manufacture except carbon black, which has been placed in the restricted list Increasing thrust on development of road infrastructure The Marketing Communications Mix A companys total marketing communications mix, or promotion mix, consists of the specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives. The five major types of promotion are: Advertising: Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling: Personal presentation by the firms sales force to make sales and build customer relationships. Sales promotion: Short-term incentives to encourage the purchase or sale of a product or service. Public relations: Building good relations with the companys publics by obtain- ing favourable publicity, building up a good â€Å"corporate image,† and handling or heading off unfavourable rumours, stories, and events. Direct marketing: Direct communications with carefully targeted individualconsumers to obtain an immediate response—the use of mail, telephone, fax, e-mail, and other non-personal tools to communicate directly with specific consumers or to solicit a direct response. Each type of promotion has its own tools. Advertising includes print, broadcast, outdoor, and other forms. Personal selling includes sales presentations, tradeshows, and incentive programs. Sales promotion includes point-of-purchase displays, premiums, discounts, coupons, specialty advertising, and demonstrations. Direct marketing includes catalogues, telemarketing, fax transmissions, and the Internet. Thanks to technological breakthroughs, marketers can now communicate through traditional media (newspapers, radio, telephone, and television), as well as its newer forms (fax machines, cellular phones, pagers, and computers). These new technologies have encouraged more companies to move from mass communication to more targeted communication and one-on-one dialogue. At the same time, communication goes beyond these specific promotion tools. The products design, its price, the shape and colour of its package, and the stores that sell it—all communicate something to buyers. Thus, although the promotion mix is the companys primary communication activity, the entire marketing mix promotion and product, price, and place must be coordinated for greatest. Over the past years, tyre companies around the world perfected the art of mass marketing —selling highly standardized products to masses of customers. In the process, they developed effective mass-media advertising techniques to support their mass-marketing strategies. These companies routinely invested millions of dollars in the mass media, reaching tens of millions of customers with a single ad. However, as we move into the twenty-first century, marketing managers face some new marketing communications realities. The ChangingCommunications Environment There are two major factors are changing the face of todays marketing communications. 1. As mass markets have fragmented, marketers are shifting away from mass marketing and developing focused marketing programs, designed to build closer relationships with customers in more narrowly defined micromarkets. 2. Astimprovements in information technology are speed- ing the movement toward segmented marketing marketing. Todays information technology helps marketers to keep closer track of customer needs—more information about consumers at the individual and household levels is available than ever before. New technologies also provide new communications avenues for reaching smaller customer segments with more tailored messages. The shift from mass marketing to segmented marketing has had a dramatic impact on marketing communications. Just as mass marketing gave rise to a new generation of mass-media communications, the shift toward one-on-one marketing is spawning a new generation of more specialized and highly targeted communications efforts.3 Given this new communications environment, marketers must rethink the roles of various media and promotion mix tools. Mass-media advertising has long dominated the promotion mixes of consumer product companies. However, although television, magazines, and other mass media remain very important, their dominance is now declining. Market fragmentation has resulted in media fragmentation into more focused media that better match todays targeting strategies. For example, in 1975, what were the three major US TV networks (ABC, CBS, and NBC) attracted 82 percent of the 24-hour viewing audience. By 1995, that number had dropped to only 35 percent, as cable television and sat ellite broad- casting systems offered advertisers dozens or even hundreds of alternative channels, which reachsmaller, specialized audiences. Its expected to dropeven further, down to 25 percent by the year 2005. The few mass magazines of the mid-twentieth century have been replaced by thousands of special-interest magazines. HMF alone publishes these and more than 20 other magazines reaching 17 different markets and more than 47 million readers, not to mention a wide range of online, broadcast, outdoor, and other media. focused audiences. Beyond these channels, advertisers are making increased use of new, highly targeted media, ranging from video screens on supermarket shopping carts to CD-ROM catalogues and Web sites on the Internet.4 More generally, advertising appears to be giving way to other elements of the promotion mix. In the glory days of mass marketing, consumer product companies spent the lions share of their promotion budgets on mass-media advertising. Now a days, media advertising captures only about 26 percent of total promotion spending.5 The rest goes to various sales promotion activities, which can be focused more effectively on individual consumer and trade segments. Marketers are using a richer variety of focused communication tools in an effort to reach their diverse target markets. In all, companies are doing less broadcasting and more narrow casting. The Need for Integrated Marketing Communications The shift from mass marketing to targeted marketing, with its corresponding use of a richer mixture of communication channels and promotion tools, poses a problem for marketers. Consumers are being exposed to a greater variety of marketing communications from and about the company from an array of sources. However, customers dont distinguish between message sources the way marketers do. In the consumers mind, advertising messages from different media—such as television, magazines, or online sources—blur into one. Messages delivered via different promotional approaches—such as advertising, personal selling, sales promotion, pub- lic relations, or direct marketing —all become part of a single message about the company. Conflicting messages from these different sources can result in confused company images and brand positions. All too often, companies fail to integrate their various communications channels. The result is a hodgepodge of communications to cons umers. Mass advertisements say one thing, a price promotion sends a different signal, a product label creates still another message, company sales literature says something altogether different, and the companys Web site seems out of sync with everything else. The problem is that these communications often come from different company sources. The advertising department or advertising agency plans and implements advertising messages. Sales management develops personal selling communications. Other functional specialists are responsible for public relations, sales promotion, direct marketing, online sites, and other forms of marketing communications. Such functional separation has recently become a major problem for many companies and their Internet communications activities, which are often split off into sepa- rate organizational units. â€Å"These new, forward-looking, high-tech functional groups, whether they exist as part of an established organization or as a separate new business operation, commonly are located in separate space, apart from the traditional operation,† observes one integrated marketing communications expert.â€Å"They generally are populated by young, enthusiastic, technologically proficient people with a burning desire to ‘change the world,† he adds, but â€Å"the separation and the lack of cooperation and cohesion† can be a disintegrating force in marketing communications In the past, no one person was responsible for th inking through the communication roles of the various promotion tools and coordinating the promotion mix. Today, however, many companies are adopting the concept of integrated marketing communications (IMC). The company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.6 As one marketing executive puts it, â€Å"IMC builds a strong brand identity in the marketplace by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all [marketing communications] venues. It means that your PR materials say the same thing as your direct mail campaign, and your advertising has the same ‘look and feel as your Web site.†7 The IMC solution calls for recognizing all contactints at which the customer may encounter the company, its products, and its brands. Each brand contact will deliver a message, whether good, bad, or indifferent. The company must strive to deliver a consistent and positive message at all contact points. To help implement IMC, some companies appoint a m arketing communications director, or marcom manager, who has overall responsibility for the companys communications efforts. Compaq Canada, for example, has a vice-president of integrated marketing communications. IMC produces better communications consistency and greater sales impact. It places the responsibility in someones hands—where none existed before—to unify the companys image as it is shaped by thousands of company activities. It leads to a total marketing communication strategy aimed at showing how the company and its products can help customers solve their problems. J. K. Industries Ltd. J.K. industries achieved yet another milestone and the turnover touched an all time high of Rs. 2,400 crores during the year. Operating Profit for the year was Rs. 132 crores and after providing for cost of borrowings, depreciation and taxation, Profit After Tax is Rs. 17 crores as against Rs. 12 crores in the previous year. There has been a sharp increase in input costs in view of increase in the prices of petro-based raw materials. Commensurate increase in the selling prices of tyres could not be made thereby affecting margins. It is a matter of concern that this overhang of increase in input costs continued throughout the year. The Company has been trying to meet this difficult situation by adopting various measures including aggressive cost cutting, business process improvements, product re-engineering as also enrichment of product and market mix. The Company has also renegotiated the rates of interest on existing term loans. As a result, interest cost in the current year is expe cted to witness a significant reduction. Completion of expansion resulting in increased capacities coupled with aforesaid steps, is expected to result in improvement in the margins in coming year. APPROPRIATIONS The amount available for appropriation, including surplus from previous years and debenture redemption reserve no longer required, is Rs. 57.81 crores. The Directors propose this to be appropriated as under: Rs. Crores Debenture Redemption Reserve 5.99 General Reserve 1 .75 Dividend 7.49 Corporate Dividend Tax 1.05 Surplus carried to Balance Sheet 41 .53 DIVIDEND Company are pleased to recommend dividend of 20 % (Rs. 2 per Equity Share) on the Equity Share Capital of Rs. 37.46 crores. The dividend outgo will be Rs. 8.54 crores (inclusive of dividend tax of Rs. 1.05 crores) as against Rs. 8.47 crores (inclusive of dividend tax of Rs. 0.98 crores) in the previous year. The dividend in the hands of the shareholders is tax free. SUSTAINED LEADERSHIP AND GROWTH Quality Excellence The Company continues to play a leading role in the Tyre Industry in India. During the year, production increased to 57.74 lac tyres compared to 55.62 lac tyres achieved last year. All the four Tyre Plants of the Company operated at optimum capacities producing world class quality tyres. CUSTOMER FIRST If is a matter of great pride that your Company has been ranked No.1 in the Tire Customer Satisfaction Index Study conducted by J D Power Asia Pacific 2005 India. Company acknowledge the support of all its valued customers in attaining the leadership position in the Tyre Industry in India. JK Tyre continues to be Indias only Tyre Superbrand. It reinforces our belief of putting the customer first in all our endeavours. TRUCK/BUS RADIAL TYRES Production GraphDuring the year, your Company achieved yet another milestone and rolled out One Millionth All Steel Truck/Bus Radial Tyre. The Company has produced radial truck/bus tyres of the value of more than Rs.1,000 crores so for and has been exporting the same to several global markets. Your Company continues to produce more than 80% of Indias All Steel Truck/Bus Radial Tyres. The expansion of capacity of Truck/Bus Radials by 50% was completed and has now become operative. This would allow the Company to continue its leadership role in this vital growth area and meet Indias growing demand for Radial Truck Tyres. Innovative Promotion and Concept Selling marketing strategy helped the Company to accelerate the use of Truck/Bus Radial Tyres in the country. With renewed thrust on the improvement and enlarging road network and highways, the pace of radialization shall pick up in the years ahead. Increasing number of buses are being fitted with radials and with the increased road movement as a result of better road quality and network, radials will find application on larger number of buses. Plans are well under way to further expand the capacities to meet the demand for accelerated radialization. EXPANSION In addition to expansion of the truck radial capacity as mentioned above, the passenger radial capacity expansion by 30% has nearly been completed. The benefits of both these enhanced capacities will be available in the coming year. To meet the surge in demand for the Companys tyres as also maintaining our leadership in the Tyre Industry, further capacity expansion is planned. Exports GraphEXPORTS Your Company continues to be the lead exporter of tyres from India. During the year, exports increased to Rs. 383 crores. The Company has developed an extensive global marketing net- work and its tyres are sold in 60 countries across 6 continents. JK Tyre is a preferred brand in several leading global markets. This is yet another recognition of the Companys world class quality tyres. HUMAN CAPITAL The Company believes that human resources are key to the success of business. It has been taking several steps to enhance employee skills through training development, empowerment and nurturing talent. In recent years, major initiatives on Competency based Leadership Development and Business Process Re-engineering were taken up which have yielded excellent results. JK TYRE -MARKET LEADER Production during the year touched a high of 57.74 lac tyres against 55.62 lac tyres last year. All the 4 Tyre Plants of the Company worked at the optimum capacities at high operational efficiency levels, producing world- class quality tyres. During the year, the Company achieved yet another land mark of being ranked No.1 in the Tyre Customer Satisfaction Index Study conducted by J D Power Asia Pacific 2005 India -a distinct customer satisfaction endorsement of your Companys products. This has reinforced our market leadership. It is indeed a matter of great pride and satisfaction that JK Tyre has received the most coveted recognition of Superbrand and now No.1 ranking in the Customer Satisfaction. This, more than amply demonstrates the Companys commitment to its customers and its leadership in the Indian Tyre market. COMMERCIAL TYRE SEGEMENT The segment constitutes Bus, Truck and LCV tyres. Their efforts have been to not only meet customer expectations but also to give the very best in quality and performance driven products. During the year, Company made new offerings and introduced various tyres, the principal ones being Jet Xtra, Jet Rock and Jet Star for segment specific Bias Truck applications. Nine new tyres were introduced for LCVs for different usage and road conditions. The Company continued to establish great focus on customers through customer contact programmes in LCV tyres and also by partnering the fleet program of Indian Oil Corporation. Training camps were organized to create awareness amongst tyre fitters by organizing Master Tyre Fitter Programmes a first in the industry. AIDS awareness programme was launched amongst Truck Drivers to educate them for prevention and care of this deadly disease. TRUCK RADIALS Companys initiative of introducing all Steel Truck Radial tyres in India have started yielding results and the roll out of the millionth tyre at the most modern plant at Mysore in July 05 is a testimony to the far sighted vision of your company. Company is not only the No.1 truck radial manufacturer, but is a dominant leader in the market with more than 80% market share. New products and sizes of tyres were introduced in the market which received excellent consumer acceptance. JK Tyre Truck/Bus Radial Tyres are gaining increased fitment by Original Equipment Manufacturers. Customers education and participative involvement with end users has taken shape under the Unique Fleet Management Programme. Dedicated personnel have been attached to the fleets to enable them to fully realize the benefits of usage of radials. The Tyre Care Center Network along prominent highways continues to provide round the clock service to truck/bus operators. Your Company is able to see the rapidly growing pace of radialisation moving from current levels of approximately 2% to 5% in the immediate future to 10% in next 5 years. Expansion of capacity by 50% will help maintain companys leaderships in domestic market as also service its export to sophisticated markets across the globe. CAR TYRES During the year under review, your Company continued its thrust on partnering growth with OEM Customers. Various consumer oriented activities such, as Zip and Sip offer, participation in Indian Oil Extra Rewards programme and Monsoon Protection offer were undertaken to strengthen bondage with customers. Product aesthetics, introduction of newer range, addressing product requirement across different types of cars continued to be important focus areas for radial car tyre segment. Various new sizes and patterns such as Vectra and Zephyr for car radials were introduced for the new models launched by the auto manufacturers. Through relentless efforts, the Company achieved Unique Distinction of being ranked No.1 in Customer Satisfaction by JD Power Asia Pacific, a world leader in assessing customer satisfaction in the automotive segment. Expansion in capacity by 30% shall enable the company to increase its participation in replacement as well as OE segments. STEEL WHEELS At the forefront of all car consumer-reach programs has been the Steel Wheels retail network as an important Customer Interface touch point. This year, Steel Wheels played a significant role creating awareness on tubeless tyres usage. Over hundred outlets across the country cater thousands of customers with value added services including wheel alignment, wheel balancing and automated tyre changer apart from providing ready guide on tyre care in a pleasant ambience. ORIGNAL EQUIPMENT MANUFACURERS(OEMS) India is fast emerging as a global automotive hub. The Automotive industry is maturing and New Models being introduced at a rapid pace is a challenge for the tyre industry. It is our privilege to be a major business partner to highly prestigious OEM manufacturers with increased share of Business both in Commercial as well as Passenger categories. It may be recalled that JK Tyre product development group was entrusted with the task of developing tyres for Maruti Udyogs New Generation Global Car. It is heartening that during the year, JK Tyre was listed as a single source vendor for Maruti Swift Car, Mahindra and Mahindra Ltd. selected your Company for supplying specially developed ELANZO tyres for their luxury Scorpio vehicle. OFF THE ROAD TYRE(OTR) Your Company has put renewed thrust on development of OTR Tyre business. Both production and sales increased by various folds in the last four years with JK Tyre OTRs attaining improved market share. Continued thrust on development of new sizes of products has helped the company to emerge as the best in class in the domestic replacement market. MOTOR SPORTS JK Tyre has been successful in promoting motor sports in India during the last more than 10 years and has being pursuing the task of nurturing talented drivers to achieve greater heights for their recognition at various platforms in domestic racing championships as well as international arena Narain Karthikeyan -JK Tyre Prodigy became the first ever Indian Formula- 1 Racing Driver. Karun Chandhok and Armaan Ebrahim became A-l drivers with Armaan becoming a success in Formula BMW Asia. The Company organized 5th National Karting Championship and Racing Championship during the year. The Company also participated in Dubai Endurance Test and now re-entered National Rallying with great elan and success. GLOBAL PRESENCE Being the largest tyre exporter, your Company accounted for over 30% of total tyre export from India during the year, with export turnover of Rs. 383 crores. It was made possible mainly by the continued thrust on strengthening international network and building JK Tyre brand in the overseas markets. Your Company continues to operate through an extensive distribution network spread across 60 countries over 6 continents. The company is enhancing outsourcing activities from China for international and for Chinese markets in its own brands. It is a matter of pride that JK Tyre and Vikrant Tyre brands are rated amongst premium brands in highly quality conscious global bias tyre markets. TECHNOLOGY Being a pioneer of Radial Technology in India, Company continues its zeal to maintain Technology Leadership. It has established many firsts in the areas of Technology in the past and has further accelerated this pace through extensive in-house Research and Development activity as well as through adoption of latest technology from its collaborator, Continental AG, Germany -the 4th largest Tyre Company in the world. The fact that SWIFT -a new world class model of Suzuki has only JK Tyre as its 100% supplier, is yet another endorsement of Companys leadership in Technology. JK Tyre is the first Indian Company to commercialize V rated (speed rating of 240 kms/hour) Passenger Radial tyres. HASETRI (Hari Shankar Singhania Elastomer Tyre Research Institute),. an independent institute dedicated to Elastomer and Tyre research, promoted by your company is driving companys Technological advancement. HASETRI is a Scientific and Industrial Research Organization (SIRO) and besides up- grading the facilities, infrastructure and manpower capabilities, is working jointly with Technology team of the Company to come out with new and advanced products. Towards this endeavour, HASETRI is not only benchmarking technological capabilities, but also collaborating with various National and International academic institutes. The Company has also established a Centre of Excellence for Tyre and Vehicle Mechanics in IIT, Chennai for latest computational system, which is the first such Centre in this field for tyre vehicle dynamics technology. This idea has been well appreciated by Automotive companies as it aims to develop superior products for Indian Automobiles. With this strength and Technology Leadership initiatives, customers

Psychological, Philosophical and Religious Elements of Heart of Darknes

Psychological, Philosophical and Religious Elements of Heart of Darkness      Ã‚   Heart of Darkness is a kind of little world unto itself.   The reader of Conrad’s Heart of Darkness should take the time to consider this work from a psychological point of view. There are, after all, an awful lot of heads and skulls in the book, and Conrad goes out of his way to suggest that in some sense Marlow's journey is like a dream or a return to our primitive past--an exploration of the dark recesses of the human mind. Looking at the book from a psychological viewpoint, there are apparent similarities to the psychological theories of Sigmund Freud in its suggestion that dreams are a clue to hidden areas of the mind, and that at the heart of things--which Freud called the Id--we are all primitive brutes and savages, capable of the most appalling wishes and the most horrifying impulses. Through Freud, or other systems of thought that resemble Freud's, we can make sense of â€Å"the urge Marlow feels to leave his boat and join the natives for a savage whoop and hollar† (Tessitore, 42). We might even, in this light, notice that Marlow keeps insisting that Kurtz is a voice--a voice who seems to speak to him out of the heart of the immense darkness--and so perhaps he can be thought of, in a sense, as the voice of Marlow's own deepest, psychological self. Of course, we must remember that it is doubtful Conrad had ever heard Sigmund Freud when he set out to write the book. Although a psychological v iewpoint is very useful, it does not speak to the whole of our experience of the book. Heart of Darkness is also concerned with philosophy and religion.   This concern manifests itself in the way Conrad plays with the concept of pilgrims and pilgrimag... ...f Darkness 3rd ed.   Ed. Robert Kimbrough. New York:   Norton Critical, 1988. Meyers, Jeffrey.   Joseph Conrad.   New York:   Charles Scribner's Sons, 1991. Sarvan, C. P. [Racism and the Heart of Darkness.] Heart of Darkness. By Joseph Conrad 3rd ed. Ed. Robert Kimbrough. New York: Norton Critical 1988. Tessitore, John. "Freud, Conrad, and Heart of Darkness." Modern Critical Interpretations." Ed. Harold Bloom. New York: Chelsea House Publishers, 1987. 91-103. Tripp, Rhoda Thomas.   Thesaurus of Quotations.   New York:   Thomas Y. Crowell, 1970. Kristeva, Julia. "Within the Microcosm of 'The Talking Cure.'" Interpreting Lacan. Eds. Joseph Smith and William Kerrigan. New Haven: Yale UP, 1983. Zizek, Slavoj. "The Truth Arises from Misrecognition." Lacan and the Subject of Language. Eds. Ellie Ragland-Sullivan and Mark Bracher. New York: Routledge, 1991.   

Lucid Dreaming :: essays research papers

Lucid Dreaming Dreams are the playground of the mind. Anything can happen when one is dreaming. The only limitation is that we only rarely realize the freedoms granted to us in our dreams while we have them. Lucid dreaming is the ability to know when one is dreaming, and be able to influence what will be dreamt. A normal dream is much like passively watching a movie take place in your skull. In a lucid dream, the dreamer is the writer, director, and star of the movie. Lucid dreams are exceptionally interesting. Lucid dreaming is defined as dreaming when the dreamer knows that they are dreaming. The term was coined during the 1910Õs by Frederik van Eeden who used the word "lucid" in the sense of mental clarity (Green, 1968). Lucidity usually begins in the midst of a dream, when the dreamer realizes that the experience is not occurring in physical reality, but is a dream. Often this realization is triggered by the dreamer noticing some impossible or unlikely occurrence in the dream, such as meeting a person who is dead, or flying with or without wings. Sometimes people become lucid without noticing any particular clue in the dream; they just suddenly realize that they are in a dream. A minority of lucid dreams (about 10 percent) are the result of returning to REM sleep directly from an awakening with unbroken reflective consciousness (LaBerge, 1985). These types of lucid dreams occur most often during daytime napping. If the napper has been REM deprived from a previous night of little sleep their chances of having a REM period at sleep onset are increased. If the napper is able to continue his or her train of thought up to the point of sleep, a lucid dream may develop due to an immediate REM period. The basic definition of lucid dreaming requires nothing more than the dreamer becoming aware that they are dreaming. However, the quality of lucidity varies greatly. When lucidity is at a high level, the dreamer is aware that everything experienced in the dream is occurring in their mind, that there is no real danger, and that they are asleep in bed and will awaken eventually. With low-level lucidity they may be aware to a certain extent that they are dreaming, perhaps enough to fly, or alter what they are doing, but not enough to realize that the people in the dream are just figments of their imagination. They are also unaware that they can suffer no physical damage while in the dream or that they are actually in bed.

Alvarez Shows Language Is A Tremendous Difference In Everyones Lives :: essays research papers

Alvarez Shows Language is A Tremendous Difference In Everyone's Lives In His Story Rudy and Yolanda communicated in completely different languages. By language, I mean the written, and spoken kind. More so I mean the traditions, and values that go hand in hand with learning a language. When they learned their own languages, they inherited their own set of ideals, that were changed by what, where, and how they were taught. Yolanda's language was Spanish. She learned to speak Spanish in the Dominican Republic. Her lifestyle was one of a strict Catholic girl. Yo had a very traditional father. He allowed nothing but what was the social norm. His social norms became hers. When she moved to the U.S., she was completely naive when it came to the American culture. Yolanda was raised in the way that the use of drugs and alcohol were totally unheard of. Pre-marital sex was something that was taboo, and strictly reinforced. She had grown up with very traditional values that were adopted from her mother and her father. She was never exposed to any outside stimuli. Whether or not it was voluntary, she was forced to conform to the rigid Hispanic values. This conformity kept her at bay. She couldn't experience the things necessary to become a whole person.   Ã‚  Ã‚  Ã‚  Ã‚  Rudolf B. Elmhurst was a young man from a liberal family in the United States. His parents were easy-going people, with thoughts of letting Rudy develop on his own. He learned English much the same way Yolanda learned Spanish. He was taught by his parents. He also absorbed the culture around him and he learned the American way of doing things. Rudy had quite a bit of freedom. He could have come and gone as he pleased. He had no restrictions, and was allowed to grow freely. With that opportunity Rudolf Brodermann Elmenhurst was able to laugh along with everyone else at the mention of his difficult to pronounce name. He had been allowed to grow unrestricted, but not unchecked. While his parent were liberal, they still gave him the attention necessary, and the room to evolve. This independence helped him to be who he was, invincible to insult, injury, and always in control.   Ã‚  Ã‚  Ã‚  Ã‚  When Yolanda and Rudy first met they were in English class. He had showed up late and totally unprepared for class, the exact opposite of her. She marveled at how he could walk in late, take what she thought of as an embarrassing scene, and laugh about it. She always went to class early, had all of her books and was well prepared for class.

Punishment in Ancient & Medieval India and the World

ASSIGNMENT ON Presence of Illegal Bangladeshi Immigrants: A Grave Threat to India’s Internal Security Submitted By: Dhanya Babu 32712001 1st Year M. A Criminology INTRODUCTION The illegal immigrants from Bangladesh who are present in large numbers in India poses a grave threat to India’s internal security. It is found that there are around 10-20 million illegal Bangladeshi migrants in India. Unchecked and unregulated migration flows together with high fertility rates could create an alarming situation. Though attempts have been made in India to prevent illegal migration, they have been relatively weak.The 25-member committee, led by Bharatiya Janata Party leader Sushma Swaraj, took note of reports that counterfeit notes were in large circulation along the India-Bangladesh border and presence of illegal Bangladeshi immigrants in large numbers poses a grave threat to India’s internal security and the government should take it seriously and strictly monitor their mo vement. It took cognisance of reports that illegal Bangladeshi migrants were able to secure ration cards, driving licences, voter identity cards and even PAN cards.Media reports have attributed claims to the intelligence sources that terrorist groups have been recruiting Bangladeshis in India. It has also been reported that certain Bangladeshi insurgent groups were involved in the terrorist incidents in our country. Illegal Bangladeshi Migrants are also threat to language and culture of Assam. ULFA which arose as a protest against Bangladeshis lost credibility only when its leaders took shelter in Bangladesh after the Bhutanese operation against the group in December 2003. Arrest of Bangladeshi national S.M. Alam in January 2008 by Assam Police revealed ISI’s plan to turn northeast into a volatile region. The migrants have also spread into other places like Dimapur and Kohima. The illegal migrants are not involved into terrorism in a big way, but involved in gun running, fake currency rackets and drug running etc. Illegal Immigration – Why and How? Growing population pressure in Bangladesh acts as a push factor whereas growing Indian economy, relatively less pressure on land and weak state resistance act as pull factor.Islamic fundamentalist extremist groups are growing in Bangladesh and they are able to expand their activities in West Bengal as well. Some of such organistaions are Jamait-e-Islami-e-Hind, Jamait-Ahle-Hadis, Students Islamic Organization (SIO), Students Islamic Movement of India (SIMI) and Tabligh-e-Jamat. Four of them are most active. Meetings have taken place between Jamaat-e-Islami and West Bengal based radical Muslim organizations and it is believed that ISI is behind them. There has been a growth of unauthorized, illegal madrassas all over West Bengal particularly along the Bangladesh border.They are also using Kolkota and Agartala as bases being close to the border and people from both sides speak the same language. There ar e also groups which are directly involved in subversive activities such as HUJI. Siliguri town acts as gateway to Guwahati, Gangtok and Kishengunj and also shares the border with Bangladesh, Bhutan and Nepal. Important highways, railways tracks, vital installations such as the airfields of Bagdogra and Hashimara and oil pipelines are located here. Increase in Muslim population in Siliguri and adjoining areas has grown at an astonishing 150% in the past seven years.There are villages in and around Siliguri which have curious population mix and often act as heaven for ISI operatives. The villages have some 2,000 Pashto and Baloch settlers from Afghanistan along with 6,000 Iraninas. The increased activity of the ISI has endangered the security of the Siliguri corridor. ISI attempted sabotage in 1999 following a bomb blast at New Jalpaiguri Station. Steps Taken: To prevent the illegal immigration, the Union Home Ministry has taken various measures like construction of border fencing, fl ood lighting and roads to enable more effective patrolling etc.Assignment of border guarding duties on the Indo-Bangladesh border to a single force, Border Security Force, augmentation of its strength through additional battalions, reduction of gaps between border outposts, and provision of modern surveillance and other equipment and gadgetry to BSF are some other steps. The Home Ministry has also been issuing instructions to state governments and Union Territories from time to time to take sustained action to detect foreign nationals, including Bangladeshi nationals, staying illegally in the country.As many as 32 Foreign Tribunals under the provisions of the Foreigners (Tribunals) Order, 1964, have also been constituted in Assam for detention of illegal migrants and foreigners. The issue of illegal migrants from Bangladesh also figured prominently in the recent talks between the heads of Border Security Force and Bangladesh Rifles in Delhi. Steps Ought to be Taken: The following ar e some steps which can be taken to put an end to the illegal immigration in the country from Bangaldesh. Diplomatic Effort – India has to make diplomatic effort to get Bangladesh to cooperate as illegal migration cannot be solved in an effective manner unless sending country cooperates. Sharing of digital database of its citizens will make it easier. * Financial Incentives: India should think of offering illegal migrants financial incentives in the form of liberal trade regime, an infusion of aid and investment. * Coercive Diplomacy- The action of security forces should clearly convey to the illegal migrants that they would face greater danger if they try to cross the border. Better Border Management- Fencing, construction of border roads and proper management of border will make a difference * Use better Indo-Bangladesh relations- Both the countries have better relations and both side should demarcate remaining 6. 5 km of the border and the areas in adverse possession should be negotiated and form well defined border * Unique Identification Number (UID) scheme – Compilation of data is likely to reduce the comfort level of fresh illegal migrants. Bar from Voting rights- Bangladeshi who are already in could be allowed to work but should not be allowed to vote and this will diminish their ability to influence government decisions by being a political force. CONCLUSION The illegal Bangladeshi migration was not the core focus of the government but it has been forced to take a close look at the problem as the terror incidents grew in intensity and frequency. India must go for better border management and effective record keeping of its nationals so that outsiders are easily identified and discouraged from infiltrating.

Behavior Changes Essay

Behavioral changes and strategies can be taken in consideration in order to control obesity. Monitoring of food/calorie intake and changes in general eating habits may help control obesity (CDC, 2007). Change in physical activities like decreased television time and more time spent outside, engagement in sports activity to enhance and promote weight loss (Wolf et al, 1985). It can also be noted that parent participation is essential in order for any program for children to work as it was noted by Epstein et al (1987) that behaviorally based therapies that include parents are essentially more effective. Graves, Meyers, and Clark (1988) in their studies used problem-solving drills in a parent-child behavioral program and established that children who are in the problem-solving group, but not those in the behavioral treatment-only group, considerably reduced percentage of overweight and continued reduced weight for at least six months. Problem-solving training involved identifying possible weight-control problems and, as a group, discussing solutions. †¢ Diet Management Extreme weight loss solutions like fasting or heightened calorie reduction is not advisable for children in the sense that such moves might hinder the normal progression of growth in the child in question (CDC, 2007). It can also be mentally stressful for the child to be deprived of the normal eating habits and may hinder growth. A good knowledge of nutrition maybe a good thing to possess and consultations with a dietitian maybe considered in order to accurately know the right way to go in dieting and reducing weight especially if a child is involved. †¢ Increased Physical Activity Increase physical activities like engaging in sports or simply adapting a more active lifestyle may be a good predictor in reducing and ultimately avoiding obesity (CDC, 2007). A good exercise program if followed routinely is known to be a good way to eliminate fat and increase energy not only in children but in adults as well. One may opt to start more slowly; little changes can be done in order to increase activity, to increase outdoor playing time and activities with their guardians or parents to encourage them. And adapt a fun and enjoyable outdoor activity that can encourage the child to doing more of it rather than sit idly in front of the television or play video/computer games for hours on end. Extreme Obesity For extreme cases of obesity several pharmacological treatments and intervention are available. Pharmacotherapy is suggested for individuals with a BMI equal or greater than 30 kg/m2 or with a BMI equal or greater than 27 kg/m2 but with two or more weight related illnesses like coronary artery disease or diabetes or sleep apnea and who is not able to lose weight satisfactorily with the more conservative approaches (NHLBI, 1998). There are two drugs of choice either sibutramine (Meridia) or orlistat (Xenical), these are approved by the Food and Drug Administration for the induction and maintenance of weight loss (Yanovsky & Yanovsky, 2002)